BY: MEDCITY NEWS
When it comes to retaining users for health-driven applications, there’s a simple tool for success: “Remember customers deserve understanding, health and love, said Lark CEOJulia Hu during a talk at this week’s Exponential Medicine conference in San Diego.
Lark is a mobile health company that’s built out an artificial intelligence platform that serves as a personal nutritionist and weight loss coach – providing encouragement and tips with a humanized interface.
The company’s gotten some impressive accolades in the past year – including MacWorld labeling it the best new app for Apple Health. It’ll also come preinstalled in all Samsung phones.
Hu outlined four patient engagement strategies she’s learned in the past five years developing a successful mhealth app: