Chief Marketing & Design Officer at Veritas Genetics
Rodrigo Martinez is Chief Marketing and Design Officer at Veritas Genetics, The Genome Company. For the last 20 years Rodrigo has lead some of the most fascinating initiatives at the crossroads of biology, design, and the future.
Before joining Veritas, Rodrigo was Life Sciences Chief Strategist at IDEO where he led and participated in teams working on projects from health services to designing with bacteria and creating a brand for the year 2079. Prior to that he was a Principal with The Boston Consulting Group in Boston. With Juan Enriquez, Rodrigo co-founded Harvard Business School’s Life Sciences Project and coined the term ‘bioeconomy’ in a series of papers starting in 1997.
Rodrigo’s work has been recognized by awards including Fast Company Most Innovative Co 2018, MIT Tech Review 50 Smartest Co 2016 & 2017, CNBC 50 Disruptor 2018& 2018, MDEA Gold Award, Core 77 Design Strategy, BCG Strategy Award, and a Webby. His work has been chronicled in WIRED, LA Times, HBR, EDGE-Serpentine Gallery, among other publications. Rodrigo has been on the stage at: Summit, TED Unplugged 2018, ARC Fusion, World’s Top 50 Innovators, SXSW, and various TEDx events.
Rodrigo is on the Board of Advisors of WGBH and on the Board of Advisors of Neo.Life. He has been a regular guest lecturer at Harvard and MIT. Rodrigo was a Bailleres Scholar at ITAM in Mexico City, and a World Bank scholar at Harvard where received an MPA/ID. He lives with his wife and two daughters in Massachusetts. Rodrigo is a freediver with a personal best breath hold time of 5’ 10” and loves spicy food.
View More Exponential Medicine Faculty
Exponential Medicine brings together top experts to inform medical leaders how technology is impacting business. View the full list of 2018 faculty: