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Rocco Perla

Industry veteran Rocco Perla joins Health Leads as president. (PRNewsFoto/Health Leads)

Rocco Perla

Co-Founder at The Health Initiative

Perla most recently served as President of Health Leads. Previously, he directed the Learning and Diffusion Group at the CMS Innovation Center, where he established the national learning system to test new delivery and payment models through the Affordable Care Act and oversaw the $1 Billion Partnership for Patients and the Million Hearts Campaign. Perla was a Merck Fellow at the Institute for Healthcare Improvement. He received the 2014 Impact Article of the Year Award from the National Association for Health Care Quality, the 2015 Federal Executive Board Award for Outstanding Creativity and Innovation and, in 2016, the Deming Medal by the American Society for Quality. He is an Assistant Professor at the University of Massachusetts Medical School with a joint appointment in Community Health and Quantitative Health Sciences.

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