Amy Baxter, MD
Pediatric Emergency Physician & CEO, MMJ Labs
Dr. Baxter founded MMJ Labs while practicing and teaching emergency pediatric medicine. She has been recognized for her visionary entrepreneurship following her invention of MMJ Labs' core products: Buzzy® Needle Pain Relief and VibraCool™ Massaging Ice Therapy. Her multiple awards include Forbes Healthcare Technology Disruptors to Watch, MDDI Top 10 Innovative and Disruptive Women in Healthcare, Most Innovative CEO from Georgia's Biotechnology Industry Organization (BIO), "Idea Person" by the Wall Street Journal, Heinlein Scholar for Scientific Contributions to Pediatric Pain Management, and Inc. Magazine's Top Woman in Tech to Watch.
For development of Buzzy Needle Pain Relief® and VibraCool™ Massaging Ice Therapy Dr. Baxter was awarded an SBIR 1.1M grant by the NIH (National Institutes of Health) - also serving as the Primary Investigator. She wrote patents for thermal and vibration utilization to decrease pain; prepared and filed the successful FDA 510K medical device submission. In 2014 she secured the FDA expansion of the utilization to include muscle pain and cosmetic injection pain control. Dr. Baxter has received grants from the Chase Small Business Mission Main Street, the Pediatric Device Consortium, the MayDay Fund and Kimberly Clark Foundation.
Dr. Baxter held multiple roles in pediatric medicine, including Clinical Associate Professor at Georgia Regents University (current), and Director of Emergency Research, Scottish Rite Hospital, Children's Healthcare of Atlanta. She served as National Director of Medical Programs, Kaplan Educational Centers, New York, NY and Brand manager of MCAT and USMLE preparatory courses while rewriting the Physics course materials.
In addition to her clinical practice, Dr. Baxter has served as Trustee of the Robert A. Heinlein Butler Library, the Editorial Boards of Medscape and Elsevier Pediatrics, Board Member of the Standish Foundation for Children, Founding Board Member of the Society for Pediatric Sedation, Board Member of the International Women's Forum Georgia Chapter and has been a member of the International Women's Forum, the International Association for the Study of Pain (Pediatric Pain Section) and the Ray E. Helfer Child Abuse Honor Society. She has been named a Fellow of the American Academy of Pediatrics and the American College of Emergency Physicians; national lectures include Converge, MakerFaire, and TEDMED.
Dr. Baxter publishes and speaks extensively as an expert in pediatric pain management, sedation, and pediatric emergency medicine. She has worked internationally, participating in seminal events in Mexico, Qatar, Saudi Arabia, Haiti, Romania, Israel, Republic of Georgia, Turkey and Thailand. She completed a K-30 Clinical Scholars Program at UT Southwestern, a Fellowship in Pediatric Emergency Medicine at Children's Hospital of The King's Daughters in Norfolk, VA, a Child Abuse and Forensic Pediatrics Fellowship and Pediatric Residency at Children's Hospital Medical Center of Cincinnati, OH. She received her medical degree from Emory University School of Medicine and her BA cum laude from Yale University in New Haven, CT. She considers her primary contributions to science works timing child abuse using hepatic enzyme decline, the Baxter Retching Faces (BARF) pediatric nausea scale, the Pain-Fear-Focus construct of pain management, and the external neuromodulation te chnology of Buzzy® and VibraCool®.
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